Venini不僅為義大利威尼斯Murano玻璃的表徵,更是世界名牌之一。 走進專賣店繽紛絢爛的玻璃製品頗有幾分古典的意境又有著幾分現代的張揚。 Venini將所有熱情融入玻璃製作之中,並與當代最偉大的設計師和藝術家合作,使得玻璃工藝提升成為一種藝術,創作出的玻璃製品為許多人所珍藏,因此創造出了奢華精巧的玻璃文化。在近百年的歷史中,Venini曾接受皇室、貴族與Cartier、Gucci、Versace等國際頂級品牌的專門訂製。

第一次世界大戰後,實用主義風靡歐洲之時,激進革新的想法隨之蔓延,但當時的威尼斯Murano似乎還沒有做好進入現代主義的準備。 直到1921年威尼斯的古董商GiacomoCappellin和律師PaoloVenini成立CappeLlin Venini公司,也就是如今的Venini,開始漸漸地打破陳規,要求當時的設計師創作一組Murano特有但同時需要融合新的國際趨勢的作品。 於是藝術總監Vittorio Zecchin從16世紀的繪畫和古代吹製工藝中尋找靈感,創作出現代優雅的圓弧造型,瓶身卻薄如蟬翼,凸顯著Murano玻璃傳統所要求絕對地透明純淨,結果興起一股風潮將一些古代實物開始重新複製重新設計,如著名的維若納瓶Veronese Vase,同時一系列內斂優雅的玻璃瓶、餐具和燈具相繼問世,不僅在義大利獲得了好評,並在國際上大獲成功。毫無疑問,這些成功應當歸功於威尼斯人幾個世紀以來對於玻璃工藝的傳承與堅持。

Murano 1921. Paolo Venini, a Milanese lawyer, and Giacomo Cappellin, a Venetian antiques dealer, founded a company to manufacture decorative objects together with Andrea Rioda, a master glassblower and a handful of other glassmakers, like those of the Barovier family. Glassmaking was in Venini's blood: his forebears from Como had owned a glassworks. The company was called Vetri Soffiati Muranesi Cappellin-Venini+ Co. Vittorio Zecchin became the artistic director. He was one of the greatest protagonists and innovators of Murano art glass. The partnership lasted less than five years, but around them the intense renewal of a genre took place, an aesthetic language was transformed and glass production became a modern business. Venini opened the doors to young artists and designers. He appears to have been a sort of talent scout. Long-standing collaborations, taste and perfection were the two guiding principles of the Venini line. Paolo Venini died in 1959. Ginette Gignous Venini and Ludovico Diaz de Santillana carried on his work. Today Venini is part of the Royal Scandinavia Group.